During the feast period, products such as dessert, chocolate, confectionery and coffee are demanding, while the souvenir category is experiencing an increase. Electronic Commerce Operators Association (ETİD) President Hakan Çevikoğlu, who made evaluations to the AA correspondent, said that the shopping for the month of Ramadan and the upcoming Ramadan Feast increased sales in all categories in the e-commerce sector.
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In addition to the shift of consumer habits to online shopping, the opportunities and campaigns of shopping until the iftar and up to sahurah highlights e-commerce in the feast shopping. I can say. ” he said.
“Consumers should evaluate by comparing the campaigns and offers offered to them”
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Cevikoglu, before the upcoming Ramadan Feast of many sectors, while the face of one of the smiling sectors, he added that e-commerce.
Çevikoğlu stated that a 30 percent increase in shopping with the campaigns of the feast special brand and market places was observed.
“With the warming of the weather and the transition of the season, all product groups between 25-30 percent discounts are made in the e-commerce sector in the e-commerce sector of 400 billion pounds will be estimated. We expect the average basket amount to be 1500 pounds during the feast. Consumers should be evaluated by comparing the campaigns and bids. E-commerce platforms and payment organizations should carefully evaluate the price and total costs. “
“There is an increase in the souvenir category”
Union of Chambers and Commodity Exchanges of Turkey (TOBB) E-Commerce Assembly Member Seyhun Özkara said that Ramadan Feast will be an advantageous and active period for consumers with campaigns and discounts this year, and said: he said.
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Emphasizing that the product groups that the consumers show the most interest in the feast period are clothing, shoes and food, Özkara said, “Sweet, chocolate, confectionery and coffee are in demand. In addition, there is a significant increase in the souvenir category. The consumers who make shopping and discounts for themselves and for their loved ones, are also taking advantage of the campaigns and discounts.” He said.
Özkara pointed out that e-commerce consumers make shopping, expectations and ways of operating the businesses all over the world and completed their words as follows:
“Thanks to the rise of appropriate digital payment methods, both consumers and sellers are becoming more and more comfortable in buying and selling online products everywhere and always. International sales will increase by 26 percent by 2030 and e-commerce sales for countries are expected to grow twice as much. They need to follow the changing trends in order to be. “
